A couple of days ago I wrote about Google’s recent algorithm change and how it is beating down the article directories. However, I didn’t definitively answer the question about whether article marketing will die. Consider it safe to say that I don’t think it will ever die.
Article marketing has been around for a long time. Since before the Internet, in fact. In the old days, experts in their field would write articles for trade journals and daily newspapers. They would then see an influx in traffic to their physical store locations and phone calls.
In the past 15 years, if you had a website and you engaged in article marketing, if your marketing efforts were effective you’d see an influx of traffic to your website. It might happen gradually over time, but it would happen.
Today, that hasn’t changed. What has changed is the face of article marketing.
I’m not willing to say that article directories are dead. Not yet. I think there’s still a little life left them in, but successful article marketers today are not just relying on article directories. They are writing guest blog posts for related blogs and carefully targeting Web content for other websites within their niches.
Using articles for marketing is something that hasn’t changed, and it never will. But like a lot of things, methods and techniques change. Smart business owners change with them.