If you’ve been sleeping lately and haven’t heard about the new mobile “barcode” device called QR Code, then allow me to be the first to give you a heads up. QR stands for Quick Response.
I think QR Codes represent the future of online marketing – at least, the future of mobile marketing.
The idea is for your customer to scan a “barcode”-like image with their cell phone and immediately be taken to your web page to download something, sign up for your newsletter marketing list, or to buy something. Right now, there are just a few companies using it successfully. Five years from now, I think it will be as commonplace as search.
What can you do with a QR code? You can put it on your business card, brochures, and flyers; you can put it on your sign in your store window; you can put it on your car magnets – even billboards; hey, why not put it on your big sign out front?
You can put your QR Code on any print or digital marketing material you own. The idea is for your customers and prospects to use their cell phone to scan the QR Code and immediately be transported to your website on their cell phone or PDA.
QR Codes are brand new so they’re not that sophisticated yet, but I can foresee a time when you will use QR Codes for special promotions – in addition to your primary QR Code for general marketing purposes. The bottom line is: QR Codes are powerful new mobile marketing tools that will transform mobile marketing in the same way that low-cost and no-cost shopping cart software transformed online marketing. It’s here now, and you can have it.