A nasty rumor is spreading, according to WebProNews, that YouTube is considering paying celebrities to provide video content channels. If true, what will that do to your channel?
Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If this report is true, you might have to.
If you think this is no different than competing against the Big O and the Big A on Twitter, think again. YouTube provides video content and video by its nature is much more demanding of attention than 140 characters of text. Besides, YouTube is one of the top 5 Web properties in terms of traffic and Twitter isn’t. YouTube is also owned by Google and has deep pockets. Plus, there is plenty of money to be made in online video content.
I’m not saying this is a negative in any way. However, if celebrities are paid for providing YouTube content, your YouTube channel could be relegated to second-class status by a celebrity who is competing directly against you. That means you’d have to be that much more creative and aggressive in your YouTube marketing efforts.
But then, there’s the other hand (isn’t there always another hand?). Celebrity YouTube channels could also present a unique marketing opportunity for your small business by giving you another advertising channel. Is that what YouTube’s real goal is?