co Facebook Page Promotion - OfflineOffline |

A lot has been said of Facebook Pages. The general consensus is that they make great marketing promos for businesses of any size. They are particularly useful for small businesses. However, you still have to promote them.

How do you promote your Facebook Page? I would bet that you do most of it online through your other Internet marketing channels. These might include:

  • Your website
  • Twitter
  • LinkedIn
  • Social bookmarking
  • HubPage or Squidoo Lens
  • Facebook advertising
  • Online display advertising
  • Your blog
  • Mobile phone apps

The list could go on, I’m sure. But have you considered offline marketing?

Offline marketing still works. In fact, a very powerful way to market any business is through the integration of online and offline marketing channels. You could use any or all of the following offline marketing channels to drive new traffic to your Facebook Page as well as your website.

  • Television
  • Radio
  • Magazine advertising
  • Newspaper advertising
  • Telemarketing
  • Seminars
  • Brochures & Flyers
  • In-store displays
  • Direct mail
  • Even word of mouth

Facebook Pages have become their own stand-alone marketing materials for many businesses. I wouldn’t recommend them in lieu of a website, but many businesses use them to great effect. A lot of those businesses promote their Facebook Pages offline. Maybe you should too.