An interesting study by SiteKreator has confirmed what I’ve been telling you for more than two years now. The more updates you make to your small business website, the more traffic you are going to get.
I was particularly surprised to learn that 54% of small businesses update their websites less than .5 times per month. That’s once every two months! Believe me, that isn’t nearly enough.
While the number of small businesses updating their sites less often than they should does surprise me, what doesn’t surprise me are the aftereffect of the update patterns. Businesses that update their websites 5 times or more receive 300% more traffic than those that update less than once every two months. And that’s only 2% of the businesses.
It’s important to point out that this study was made only with customers of SiteKreator. My conjecture is that small business owners who own their own domain names update their sites more often than those who don’t. That data isn’t included in this study, but I’d hazard to make that guess because small business owners who own their own domain names are likely business owners who have a better understanding of search marketing.
But let’s assume that’s not true. If you can get 300% more traffic by updating your website 5 times a month, how much more traffic do you think you can get by updating your website every day?
Think about it, simply adding a blog to your small business website can lead to tons more traffic. A blog is the best way to update your website every day. And it makes a big difference.
Now, for the second part of SiteKreator’s study: 75% of small businesses are not using social media. Of those that are, however, they receive 400% more traffic than those businesses that don’t. Again, that’s not surprising.
So, what would happen if you updated your website 5 times a month and you engaged using social media two or three times a week? You’d see more than a 700% increase in traffic. Surprised?
While I’m not surprised at these results, I am happy that SiteKreator has confirmed what I’ve been saying for over two years. Now, let’s talk about how we can increase your traffic.