SEOmoz published an interesting case study on the power of tweeting with regard to SEO and traffic.
Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. But what is even more interesting is the power of a retweet or a third party tweet as it relates to SEO and traffic. That’s what SEOmoz’s post can give us a little bit of insight about.
The fact that SEOmoz was able to secure a 4th position search rank for a term that they weren’t targeting all because of a quantity of tweets and retweets is a pretty amazing discovery. Now the question is, how can small business owners and other marketers use this data to improve their SEO for targeted search terms? Obviously, there is more to learn about how tweeting can affect your search rankings, but knowing that it does is a big step forward because until now search marketers have only been guessing.
What SEOmoz’s experience doesn’t tell us is whether or not the tweeter’s authority with the search engines has any effect on that ranking. In other words, if 100 Joe Schmoe’s tweet or retweet your content, will that result in the same search outcome as 100 high authority website owners tweeting or retweeting the same content? And, another question raised by SEOmoz itself, does the actual content of the tweet affect that rank too?
Have you conducted your own experiments regarding using Twitter as an SEO tool? Care to share the results?