I was reading an interesting piece from Lee Odden about social media marketing strategies. What he was talking about made perfect sense to me – but then, I am a professional in the business. It struck me early on in the article that most business people, especially those new to online marketing, would have been lost after the first two or three paragraphs.
There are a lot of online business owners, and I’ll go out on a limb and suggest that it’s the majority of online business owners, that know little about online marketing or SEO and even less about social media marketing. I could flippantly suggest they engage a professional like myself to help them through the maze, but that is not always a viable option.
What is a viable option is to use the one resource that many offline businesses rely on, and that’s networking with other online business owners. Networking can be done in a number of ways. You can get together with other business owners in your community, in an offline environment, and compare tactics and different approaches. You can then invite guest speakers to come in and discuss tactics with the group – I have been a guest speaker at several of these over the years to great effect.
You can also meet online with like-minded people in a variety of online forums and social media environments. Facebook and LinkeIn are two popular social sites that provide great networking opportunities.
If the online world is proving to be a frustrating and confusing experience for you, find a way to network with others of varying Internet skill levels. You will find you can learn quite a lot from your peers, and that over time, your confusion will start to clear, and the online world will actually make a lot of sense.