co 4 Staples Of Internet Marketing |

In this day of fast-paced content recirculation, it’s important that we Internet marketers reground ourselves in a few simple truths. Or, what I call ‘staples’. You know, those things that are concrete and unchanging.

As it happens, there are 4 Internet marketing tactics that I would call staples. These are tactics that will never go out of fashion. Here are the 4 staples that I think will always be important Internet marketing tactics no matter what day it is.

  1. E-mail Marketing – This one is probably the original staple. I don’t see e-mail marketing going anywhere. In fact, there’s evidence that it’s becoming more important. And more people are using e-mail now than ever before. Effective e-mail marketing, however, is another story. Do it, but do it right.
  2. Blogging – Blogging is another content staple. Since search engines thrive on new and fresh content, I don’t see blogging going anywhere soon. It may change some, but blogging will always be an important way to keep your content fresh and your search engine marketing up to date.
  3. Pay Per Click Marketing – PPC marketing is another staple. Unlike other staples, however, it does cost something. But your potential for ROI is so much more immediate and so much more rewarding.
  4. Search Engine Optimization – Search engine optimization is a staple that so many small business marketers still don’t understand. It’s a simple concept, but not so simple you can’t get it wrong. Nevertheless, if you want your content to rank, don’t leave it out.

What about social media marketing? Isn’t that a staple too? I’d say it’s definitely important, but social media marketing is still new enough that I can’t call it a staple. On the other hand, in a few years I’ll likely be changing my tune.