In this day of fast-paced content recirculation, it’s important that we Internet marketers reground ourselves in a few simple truths. Or, what I call ‘staples’. You know, those things that are concrete and unchanging.
As it happens, there are 4 Internet marketing tactics that I would call staples. These are tactics that will never go out of fashion. Here are the 4 staples that I think will always be important Internet marketing tactics no matter what day it is.
- E-mail Marketing – This one is probably the original staple. I don’t see e-mail marketing going anywhere. In fact, there’s evidence that it’s becoming more important. And more people are using e-mail now than ever before. Effective e-mail marketing, however, is another story. Do it, but do it right.
- Blogging – Blogging is another content staple. Since search engines thrive on new and fresh content, I don’t see blogging going anywhere soon. It may change some, but blogging will always be an important way to keep your content fresh and your search engine marketing up to date.
- Pay Per Click Marketing – PPC marketing is another staple. Unlike other staples, however, it does cost something. But your potential for ROI is so much more immediate and so much more rewarding.
- Search Engine Optimization – Search engine optimization is a staple that so many small business marketers still don’t understand. It’s a simple concept, but not so simple you can’t get it wrong. Nevertheless, if you want your content to rank, don’t leave it out.
What about social media marketing? Isn’t that a staple too? I’d say it’s definitely important, but social media marketing is still new enough that I can’t call it a staple. On the other hand, in a few years I’ll likely be changing my tune.