The big discussions today are over social media marketing. Everyone talks about Facebook, Twitter, LinkedIn, and now a new social media Q&A site, Quora, is getting some attention. But something that doesn’t often get talked about is starting your own social media community. Is it necessary? Should you do it? How difficult is it to run?
First, I’ll say that starting your own social media community isn’t necessarily the right thing to do for everyone. It can be time consuming to manage such a community. However, there are some benefits to doing so.
If you have one or more social media communities in your niche already that are popular and that fill a need, join those before deciding to start your own. Do they leave anything out? Are they missing opportunities that you can capitalize on? Is there still a need going unfilled? If the answers to those questions is “Yes,” then you may consider starting your own social media community.
Of course, you’ll have to decide if your community is going to be a part of your main website or if it will be a separate website with its own domain name. You’ll also need to decide on a software to use for managing your community. There are several social media software packages on the market – some free and some open source.
When it comes to starting your own social media community, that’s a big step. It can be done, but it’s a big undertaking. Be sure to go into it with your eyes open.