co Shopping Cart: The Most Important E-commerce Tool |

If I were to ask you the most important e-commerce tool in your arsenal of online tools, what would you say? Would you say e-mail? PPC? SEO? Your website, or maybe social media? Actually, it’s none of those.

I’m talking to business owners who have an online store. Your shopping cart is the most important e-commerce tool you have because if you make checking out a frustrating process, many of your customers won’t come back. And a sizable number of them will not even finish the transaction before they amscray.

That’s why you should take special care to ensure that you have a positive e-commerce experience for every customer from beginning to the very end.

But how do you do that? Here are a few tips.

  1. Don’t make your customers become a member of your website before they’re allowed to shop. Trust me, they’ll never shop.
  2. Make the checkout process as simple as possible.
  3. Take credit cards.
  4. Offer every customer a chance to join your e-mail list and send them a note every time you have a sale or a discount.
  5. Upsale. Offer similar items with every purchase.
  6. If you have any doubts about how to set up an e-commerce store, spend a lot of time on They have it down.

E-commerce is more than just selling stuff. It’s providing a positive experience to every user who interacts with your website.