Rand Fishkin says that Facebook and Twitter aren’t enough to be considered social media marketing. In other words, if you think you are engaging in social media marketing by using these two platforms, then you aren’t really doing social media marketing.
Those of us who have been studying social media marketing already know this, so it’s not really news. But if you are just getting in on the social media game, then this could be breaking news.
Take a look at the two graphs (after clicking the above link). You’ll notice that Facebook started picking up in 2008 and Twitter in 2009. The growth is still moving straight up. But what I really like about Rand’s post is the list of social media sites and the number of users for each one.
I think there is a lot of gold in the 10+ million users and the up-and-coming categories. Aside from Digg and Delicious, which are fading, you’ll find some real gems in these two categories. Here are a few I’d recommend you looking at no matter what niche you are in:
- Tumblr – A nice alternative to Twitter.
- StumbleUpon – Find great websites and share yours. SU is older than Twitter and more fun that Facebook.
- Scribd – You can upload documents and sell them through Scribd. Great for e-books and whitepapers.
- Namesake – Find an expert and be one.
- Quora – The best Q&A site on the Net.
- Foursquare – Keep it local.
Of course, there are plenty more social media sites out there. There are likely some that serve your niche. A little research and you can find them. Google “social media” and the name of your city or state. Going forward, social media marketers will need to go beyond Facebook and Twitter.