I love finding new, creative ways of using social media tools. Evidently, so does Matt McGee. I really, really like how Interflora UK uses Twitter to cheer up people having a rough day. Matt says:
As far as I can tell, the company is searching Twitter for people who’ve posted messages about being sad, having a bad day, etc., and offering them flowers on the spot.
Now who do you think those people will call when they want flowers?
I’d be curious to know how you are using Twitter, Facebook, or another social media tool. Are you using them creatively?
This is the difference between social media and search engine optimization. SEO is pretty much technical. Sure, there is a little bit of creativity involved, but in large part it is simply feeding data into the search engines so that you can rank according to a pre-determined recipe, even if you don’t know exactly what that recipe is. But social media optimization is almost 100% creativity. You create a customized plan for marketing your business through the tools available. Other benefits that follow are icing on the cake.
You don’t have to offer free flowers to cheer up your social media followers, but you can use Twitter and other social media tools to find people who need your services and offer them something that will make their day. Just be a good person and your reputation will take care of itself. And so, too, will your business.