How do you do your online marketing? Are you on Facebook and Twitter as a result of hearing other people say how wonderful they are? Have you joined the crowd and flocked to the most popular destinations online because you’ve heard that those websites and social media institutions are popular? Are you following the crowd or developing your own online marketing plan?
Don’t get me wrong. I’m not saying Facebook, Twitter, or any other social media website is bad. I am saying that you need to develop your online marketing around your own goals, strategies, and what’s right for you.
But how do you do that?
Online marketing is about two things:
- Building relationships with the right people
- Increasing your brand awareness and ROI/profit potential
If those sound like the same goals and benefits you seek in traditional marketing, then perhaps it’s time you talk to someone who has experience in both traditional marketing and online marketing. The fact is, the only difference between the two is implementation. The goals are pretty much the same – build relationships and build your brand.
So the big question is, who are the right people? And where can you find them?
That’s the question we’ll ask in your one-on-one strategic planning session. The answer will be uncovered in the research phase. During implementation, you’ll set up your social media profiles and get to work building those relationships – and your brand.