co Twitter Trends 2010: Say What? |

Much has been said of Twitter Trends 2010. Frank Reed thanks it’s silly to call them “meaningful.” Perhaps. But let me remind you, Twitter trends are nothing more than what is popular over time to people who are using Twitter. Is that meaningful?

I’ll let you decide whether Twitter trends for the past year are meaningful. But I would like to delve a little deeper into these trends than what the average blogger is doing. You can see a fuller list, broken up by category, here.

I think the categorized list is a lot more meaningful. If you are a news agency, for example, I think you’d find it extremely telling that the top 5 news stories on Twitter this year have been:

  1. Gulf Oil Spill
  2. Haiti Earthquake
  3. Pakistan Floods
  4. Koreas Conflict
  5. Chilean Miners Rescue

Looking at that list, it’s probably pretty close to the level of coverage that you’ve seen on TV news over the year. The Gulf Oil Spill was no doubt the most talked about news story everywhere you went.

Likewise, Justin Bieber, Lady Gaga, and Julian Assange are likely three of the top 5 people most talked about wherever you went.

Movies? “Inception” and “Harry Potter & The Deathly Hallows” are the top two on the 2010 trending chart. They are both in the top 10 overall trends. Should we be surprised? They were both box office successes.

Interestingly, the World Cup has its own category. The top three trends on that list all made the overall top 10 – FIFA World Cup, vuvuzelas, and Pulpo Paul.

While there is a Technology Trends category, my biggest disappointment with the list is that there is no Business Trends category. Why not? That Twitter has been a sensation among online marketers would seem to me to indicate that a business list would be warranted. But who would be on that list? What business trends would have made the Twitter Trends 2010 list? Any guesses?

I’m not going to give you the full ten, but I’d hazard to guess that Facebook and Wikileaks would be both be in the top three. What do you think? Would they have made the Business Trends list on Twitter?