co What Will 2011 Be Like Online? |

We’re nearing the end of 2010 and year-ends usually end up with a few predictions. So, I thought I’d come up with a short prediction list for 2011. What will the next year for online marketing look like?

It’s not difficult to predict. I think, for the most part, it will roll along pretty close to the way the last year did. There won’t be any sweeping changes. However, I do believe that Internet marketing in 2011 will be characterized by three major tiers of marketing. These are:

  • Social media
  • Video
  • Local

There it is. In a nutshell. 2011.

So what does it mean, exactly? Here’s what I think this means for most small businesses.

If you really want to reach your target audience, be more social, keep it local, and talk to them in video. Don’t limit yourself to these three things, but do incorporate them. But where?

My top three picks for achieving these three Internet marketing goals are:

  • Facebook
  • YouTube
  • Twitter

And, of course, both Google and Bing have Local Maps, or directories, features that you shouldn’t ignore. But, for the most, these three applications can take care of all three Internet marketing tiers fairly easily. Develop a presence on these three social sites and you should be good as gold throughout most of the coming year.