There’s a new service online called Quora that looks like it can be a great site to help you establish yourself as an expert in your field. Marketing-wise, it can do a lot to help you manage your reputation.
Quora is a lot like Yahoo! Answers and Answers.com with a few differences. Once you join you’ll be able to ask questions and answer them along with all the other users of the website. However, unlike other websites of a similar nature, anyone can edit a question posed by another user. You can add a description to the question or even edit the question itself. You can also add and delete tags.
Perhaps one of the most valuable aspects of Quora is the ability to connect to your Facebook and your Twitter accounts. You can ask questions then answer other questions and have them broadcast to your followers on the two most popular social media websites online.
From an SEO perspective, Quora has some value as well. In your bio you can add links to the websites that you own and manage. Those links will be permanent inbound links for those sites, but just like any other social network, if you link to your sites then you’ll have to use Quora on a regular basis and become an active member in order to get the full benefit of your links. Quora’s profiles are crawlable and search engine indexable – though you can opt out of that, I would not recommend it – making your profile itself an SEO tool and another possible way to be found in the search engines for your name.
Quora, being only about a year old, still isn’t as popular as Yahoo Answers! or Answers.com, but it has the potential to reach a respectable point of popularity and it at least holds some value for Internet marketers who want to be seen as an expert in their industries. Follow topics related to your niche and answer them. You will receive notices by e-mail when someone answers your questions or a question that you are following and re-enter the conversation.