How Social Media Can Topple Your Larger Competition

Andy Beal wrote another very telling blog post about social media and CEOs.

In summary,

• 64% of CEOs are NOT engage through social media or their own websites.
• 8% of them had Twitter profiles.
• A full 16% of CEOs have a social networking profile somewhere.
• Only 4% have a profile at LinkedIn and Facebook, respectively (I wonder if it is the same 4%?).
• But Get This: None of them have a company-affiliated blog.

  These are interesting statistics and they’re based on a survey of the 50 largest companies in the world. What is this saying?

  I think it says two things: First, the world’s top CEOs are disconnected from the rest of us. And, secondly, if you are the CEO of a smaller company in the same industries as these 50 companies then you have a golden opportunity to use social media, a blog and your own company’s website to engage with your customers and the broader market.

  Andy Beal also makes an awesome observation:

  The study also found that the CEOs of the most admired of the 50 were more actively engaged online (41%) those companies that had mediocre reputations (28%). That begs the question: do these companies have better reputations because the CEO is more active on social media, or because these companies have great reputations, the CEO feels safer engaging social media?

  That’s a good question. To read the original report on the study, go to Weber Shandwick.

  Isn’t time you and your CEO engage in social media?