Andy Beal wrote another very telling blog post about social media and CEOs.
- 64% of CEOs are NOT engage through social media or their own websites.
- 8% of them had Twitter profiles.
- A full 16% of CEOs have a social networking profile somewhere.
- Only 4% have a profile at LinkedIn and Facebook, respectively (I wonder if it is the same 4%?).
- But Get This: None of them have a company-affiliated blog.
These are interesting statistics and they’re based on a survey of the 50 largest companies in the world. What is this saying?
I think it says two things: First, the world’s top CEOs are disconnected from the rest of us. And, secondly, if you are the CEO of a smaller company in the same industries as these 50 companies then you have a golden opportunity to use social media, a blog and your own company’s website to engage with your customers and the broader market.
Andy Beal also makes an awesome observation:
The study also found that the CEOs of the most admired of the 50 were more actively engaged online (41%) those companies that had mediocre reputations (28%). That begs the question: do these companies have better reputations because the CEO is more active on social media, or because these companies have great reputations, the CEO feels safer engaging social media?
That’s a good question. To read the original report on the study, go to Weber Shandwick.
Isn’t time you and your CEO engage in social media?