Doug Caverly gives a good defense of blogging a la social media. I particularly liked this paragraph, which pretty much sums it up in a nutshell:
I think I would go so far as to say that from a business perspective, blogging is probably more critical than it has ever been, and social media is largely responsible. This is not because people are engaging less with social networks. It’s because they’re engaging more, and social networks open the doors for blog content to find its way to relevant audiences like never before.
As Doug points out, a good number of tweets you find on any given day contain links to blog content. They may or may not illicit a response, but the small number that do are important.
The lesson here is that it doesn’t matter how often content is retweeted or responded to. What matters is what kind of content is retweeted or responded to and the depth and power of that content. Like anything in life, the largest impact typically comes from a small minority of content creators. But overall, the content that is getting out and getting attention is good content that deserves it. It is traveling far and wide because of social media.
Social media is just one more reason to be blogging today. If you are doing business online and you are looking for attention then you should be blogging and promoting your blog through social media. If you’ve been contemplating whether or not to start a blog, stop thinking about it and do it.