According to an article on SiteProNews, social media marketing is dying. But is it?
Duncan Wierman makes some good points. Here’s one:
What business entrepreneurs are forgetting is that they are on the other side of the fence of social media. They are on the advertising end, which means without a real connection to the “the people,” they are getting nowhere. At some point, a real connection needs to be established or otherwise all efforts to make a sale or spread the word are pointless.
In other words, it doesn’t matter how strong your sales pitch is, if you don’t care about your followers and it shows then you likely won’t succeed at social media marketing. If you do, it will be an accident and will likely be short lived.
I’d say that social media marketing isn’t dying. Rather, bad social media marketing is dying – at least, I hope so.
If you want to succeed at social media marketing then you’ve got to put the marketing on the back burner and put the social on the front burner. Get to know your followers and fans. Treat them like people. Don’t just jump in there and start pitching products. That’s a sure way to turn people off and they will certainly return the favor and turn you off too.