If you write a blog for your small business and want to see certain pages or posts on your blog gain more authority and receive more traffic then the surest way to do that, outside of building inbound links to those pages from off site, is to use internal linking techniques to build links and drive traffic to those pages.
So what is internal linking?
Internal linking is when you link to internal pages of your site or blog from within that domain. In other words, here are three ways to conduct internal linking:
- Write a page about a certain topic (i.e. small business marketing) and link to that page from blog posts on the same domain
- Write a blog post about your topic and link to that blog post from future blog posts about the same topic
- Write a page about your topic and write related pages on the same topic that link back to the original page
When conducting internal linking be sure that you include your keywords as anchor text in your links. The keywords should be the keyword phrase that you want to rank for with the page that you are linking to. For instance, here are two examples of this principle in practice:
- Page A is optimized for “small business marketing”. You write a blog post that uses “small business marketing” as anchor text and link it to Page A.
- Page A is optimized for “small business internet marketing”. You write a second page about article marketing and use the phrase “small business internet marketing” as anchor text linking to Page A from the page on article marketing.
These internal links should register as high value links because of relevancy and use of the keyword in anchor text. As your web domain increases in authority those linked-from pages will pass more powerful link juice to your linked-to pages and increase their authority.
Internal linking is a powerful linking technique that is overlooked by many small businesses marketing online.