If you’re a small business owner who is trying to do business online then there is one principle you need to keep in mind above all else: Keep It Simple.
No, I’m not going to call you stupid. But do learn this principle.
If you overcomplicate things on your website then you will lose visitors and sales. Make everything simple. When you go to Google to make a search, what do you see? A search box and that’s about it, right? OK, there are a few minor links, but it’s clear that the search box is the primary focus of the Google search page. Simple.
When you go to Amazon.com, is it easy to search for a book? Or a movie? Or electronics? Sure it is. Simple.
Online retailers who succeed know this one principle. They keep it simple – for their visitors. But here’s the reason many online retailers don’t keep it simple: It’s too hard for them.
You have to be willing to do the hard work yourself to make it simple for your site visitor. Keeping it simple might require more coding or design work. That’s OK. Swallow your pride and take the hard road. It will pay off dividends if you do the hard work so your site visitor can have a simple, streamlined experience. And you’ll end up making more money.