Online marketing is becoming increasingly more important as companies struggle with competition and the costs of doing business. In many cases, marketing your business online is cheaper and easier than doing it off line. But it’s not a make it or break it deal. In other words, if you fail online it doesn’t mean your business will fail.
Glen at Viperchill wrote a great blog post on how to make a living at self-employed Internet marketing. But as a small business owner, can you apply his principles to your business?
You aren’t trying to earn a full-time living from Internet marketing. You’re just trying to market your off line business online and make it profitable. Is that possible? It sure is. Here are a few tips from Glen’s post that you should consider for your own business.
- Write a mission statement. No one else needs to know what it is. However, if you have a business that caters to customers then it might be helpful to state your mission on your website and other marketing collateral. Still, whether you share it or not, a mission statement can keep you focused.
- Identify what you’re good at and drive it home. That is, focus on your strengths and exploit them till you succeed.
- Instead of wasting time on nonessential tasks, identify what the most important tasks are and do those every day.
- If you don’t start you’ll never finish.
- If you are self employed it might be difficult to establish working hours, but you should do it any way. Even if you don’t have specific client work starting out, establish your working hours and make sure you work on something during those hours.
- Don’t go on spending sprees and waste all your profits.
- Don’t let yourself down. Your needs are important too. Don’t let others take you away from what you know is important.
- Don’t put on airs or pretend to be bigger than you are. People do business with people, not nameless, faceless enterprises.
- Remember that anything you do online is marketing. It will have a public consequence.
- If you have a problem with something then, chances are, someone else does too. Fix the problem and capitalize on it.
- This is easy to do online. Become a member of your own market. If you are selling something then network with others who sell something similar or who do business in your niche. In the Internet age, markets are conversations.
- Set launch dates for yourself and stick to them. Meet your own deadlines.
- Set your own rules. You are the boss. If something doesn’t work for you then don’t do it. On the other hand, if something does work for you and no one else is doing it then do it any way. Self employment means you are doing things your way. Even online, you are the boss of your own business.
In this day and age, marketing a small business means marketing both online and off line. Learn to integrate them successfully and you’ll do well no matter what you are doing.