Rand Fishkin of SEOmoz has a great video on the process of finding content writers when you are ready to outsource. But let me say that outsourcing may not always be your best option. If you can find an in-house writer who can do what you need then you have some advantages that you won’t have through an outsourced writer. On the other hand, an in-house writer might cost you more in the long run. You’ll have to make sure you give them enough work to keep them around. Otherwise, they’ll leave and you’re back to planning your content again.
So if you’ve decided that you want your website to grow and you don’t have a budget for a full-time in-house writer but you know that you need content then outsourcing could be the way to go. Rand breaks the process down into four easy and useful steps.
- Requirements Gathering – Take some time to outline your goals. Know what you need before you hire someone to provide it. Otherwise, you’ll end up going north when you want to go south.
- Locate potential resources – I like his idea of chasing long tail bloggers. And I agree that you could end up with a less expensive and higher quality content on your website by seeking out those sources. I’ve been successful finding writers through freelance sites like Guru. Just be sure you get samples first and get a writer who can take feedback and make adjustments.
- Research writing quality and voice match – It’s very important that you get a writer who can create content in a style that is similar to yours. If a writer can’t match your voice, particularly if they’re taking over content that you’ve been writing yourself, then there’s a good chance that the experience will be bad for both of you.
- Scale, evaluate and track – You want to make sure you’re staying on target.
I would add one thing to these. Treat your writers as a part of your team. The more you can make your content creators feel like they are producing something of value then the more value you can expect from them. Be sure you communicate your needs clearly.
I agree with Rand’s statement at the end:
(Source) Remember, from both an SEO and from a human perspective, writing is about quality over quantity. Having one great article that engages readers and earns links far outweighs 100 poorly written articles.
Quality is more important than quantity, but if you can achieve both then you’ll reach the pinnacle of content creation.
Enjoy the video!