co 3 Very Important Questions For Every Small Business Internet Marketer |

There comes a time in the life of every small business Internet marketer that begs a difficult question (or a simple one). Today I discovered three very important questions for Internet marketers of the small business variety. These questions are right up there with “what’s the meaning of life” so if you have a little time on your hands, let’s get philosophical.

  1. What Does It Mean To “Go Google?” – Asked of John Battelle. Apparently, it means to change from being a Microsoft freak to being a Google geek. Or something like that. What it doesn’t mean – any more (or maybe it does in part) – is to search for something. Maybe they’re afraid of being out-Googled by Bing.
  2. What Is The Value Of A Link? – This one is a bit more important than the first question. It’s also a little bit more difficult to answer. But Vertical Measures makes a worthy attempt with this infographic. Discovered by Gab Goldenberg. A few things to note:
    • Link building methods that used to be on everyone’s list (ie. content distribution, blog and forum comments, reciprocal links) are now the easiest and lowest valued of all.
    • The highest valued links are the hardest to get.
    • A PR10 link is worth more than 28 million average links (really?).
    • And the truly interesting part: A PR1 link is worth 11 average links (hmmm, that one takes some contemplation).

    I’d be interested to know just how they came up with those values. Wouldn’t you?

  3. Do You Need A Private Data Center?Twitter does. Personally, I think once you get to a certain size then it’s inevitable. A business has needs. And the last thing you really want is for your business to have hiccups due to server failures and outages. That’s happened a lot to Twitter and if it doesn’t get under control then Twitter could be one of those “businesses” that goes by the wayside.

    So ask yourself now, Do I need a private data center?

Have you discovered the meaning of life yet? How about your small business Internet marketing strategy? Discovered it yet?