There comes a time in the life of every small business Internet marketer that begs a difficult question (or a simple one). Today I discovered three very important questions for Internet marketers of the small business variety. These questions are right up there with “what’s the meaning of life” so if you have a little time on your hands, let’s get philosophical.
- What Does It Mean To “Go Google?” – Asked of John Battelle. Apparently, it means to change from being a Microsoft freak to being a Google geek. Or something like that. What it doesn’t mean – any more (or maybe it does in part) – is to search for something. Maybe they’re afraid of being out-Googled by Bing.
- What Is The Value Of A Link? – This one is a bit more important than the first question. It’s also a little bit more difficult to answer. But Vertical Measures makes a worthy attempt with this infographic. Discovered by Gab Goldenberg. A few things to note:
- Link building methods that used to be on everyone’s list (ie. content distribution, blog and forum comments, reciprocal links) are now the easiest and lowest valued of all.
- The highest valued links are the hardest to get.
- A PR10 link is worth more than 28 million average links (really?).
- And the truly interesting part: A PR1 link is worth 11 average links (hmmm, that one takes some contemplation).
I’d be interested to know just how they came up with those values. Wouldn’t you?
- Do You Need A Private Data Center? – Twitter does. Personally, I think once you get to a certain size then it’s inevitable. A business has needs. And the last thing you really want is for your business to have hiccups due to server failures and outages. That’s happened a lot to Twitter and if it doesn’t get under control then Twitter could be one of those “businesses” that goes by the wayside.
So ask yourself now, Do I need a private data center?
Have you discovered the meaning of life yet? How about your small business Internet marketing strategy? Discovered it yet?