Skype is a software program you can download to your computer and talk person to person with anyone in the world over the Internet. It’s called Voice Over Internet Protocol, or VOIP by industry insiders.
VOIP has been around for a while and in some quarters it is quite popular. Small businesses, however, have not taken to it in the same way big businesses have. If you work for a large corporation where you frequently discuss business with other employees of the corporation who office in a different location from you where you’d pay long distance phone fees then you may already by using VOIP. But it may be a different provider than Skype, which is free. There are paid VOIP services that offer more and better services than Skype. But we’re not talking about those.
A small business cannot afford more costly VOIP services. That’s why Skype has been a good alternative. It’s free. But Skype has recently introduced a pay-per-call model. It works like this:
- You put the code on your website that shows a Skype button
- Your website visitor sees the Skype button and clicks it to call you
- You answer, pay the per-call fee
Will this give your business the edge over the competition? It may.
Imagine that your website visitors can call you for free at the click of a button. You’re there to answer and offer immediate assistance to their needs. It’s free for them and you pay only when you get a call. Would it be worth it?
I think so, but there is one catch. Your caller has to have Skype loaded on their computer. Otherwise, they won’t be able to make the call. Still, it could be a competitive edge. Would you use it?