SEO for small business often falls into the ‘too expensive’ basket leaving small business owners to fend for themselves. In reality, a professional SEO for small business is not as expensive as you think, especially if the results can increase your bottom line. For many fledgling businesses, the budget just isn’t big enough to pay for professional services – if that’s you then you can do yourself a big favor by equipping yourself with the right tools.
Like all trades people, having the right tools is essential to getting the job done properly. SEO is no different and when it comes to tools, there are thousands to choose from. Some tools can be expensive to acquire, however, there are plenty of good ones available for free.
The Google Adwords Keyword tool is a good place to start if you need help in finding the best keywords and keyword phrases for your business. Google Trends is another tool you could consider and learning how to use the Google search window effectively is a must.
Firefox is the browser of choice by most in the SEO industry and it could pay to follow their lead. There are hundreds of add-on tools that you can obtain from Mozilla, the parent company behind Firefox. The majority of these add-on tools are free and most fairly straightforward in their use.
If you are undertaking your own SEO program, then find a set of tools that you are comfortable with and take a few moments to learn how to use them. With the right set of tools, you can be optimizing your web pages and checking on the competition just like a professional SEO consultant. Used effectively, you will find the result can boost the number of visitors to your website significantly – and with it, your profits.