co Should Newspapers Sell SEM Services? |

What do you do if you see you business in decline and your customer base is leaving in droves to pursue another avenue of advertising? If you’re the Chicago Tribune then you set up a business center offering services in the area of avenue to which you are losing your customers.

The obvious question is, What does The Tribune Company know about search engine marketing?

Well, probably not much and it probably doesn’t need to. It knows about small business advertising and that may be enough. So many other newspapers think since this seems to be the direction that traditional print newspapers are moving. But is that a good thing?

I think there may be some good come of it for some small business owners. But wouldn’t you rather do business with someone who knows about search engine marketing? Say, a search engine marketing company? Maybe it’s just me.