Search engine marketing and social media marketing is all about one thing: Content. And quality is the name of the game.
In the game of poker, whatever the wild card is trumps everything. Got a Four Of A Kind? Good. The player with a lower Four Of A Kind and a wild card trumps your perfect hand. That’s a Five Of A Kind.
Your goal as an online marketer is to get that Five Of A Kind – a trump hand. How do you do that? There’s only one way.
The surest way to maintain your reputation as a quality content producer is to churn out consistently good content on a regular basis. And that’s not easy. But it can be done.
Keep in mind that quantity is nice. Obviously, if you can write keyword-based content every day and achieve a website with 1,000 pages against your competitor who churns out one page a week and has a couple of hundred pages then you will have an edge. But a couple of hundred quality content pages will go a lot further than a thousand sub-par pages. Quality is the trump card.
Spend money on pay-per-click advertising, social media marketing or another newfangled marketing approach online and you’re just tipping your hat. Channel that budget instead into quality content and you’ll do far better in the long run. After that, supplement your trumps with other marketing channels.