Now that WhitePages.com is getting serious about local business, maybe it’s time to start thinking about having your local business listed there.
For the record, I didn’t know WhitePages.com consistently ranked in the top 50 websites for traffic. That’s nice to know. So I guess the lesson to learn there is how you, as a small business owner, can capitalize on that information.
The first step, of course, is to get your business listed there. Then, you might want to consider advertising there. Seriously. If it is one of the most trafficked sites online then it should be a good place to get your name in.
Another way you can use WhitePages.com is to keep tabs on your competition – both national and local. You can see where your national competitors have local store locations and your local competitors are listed as well.
When it comes to marketing online, there are never too many places to have your name and number. WhitePages is a trusted name brand off line. I think, like the Yellow Pages, it will come to be a trust name brand online as well.