I hadn’t seen this prediction yet, but it sure is striking:
Cisco is also predicting that by 2013, 90% of web traffic will be for video content, a significant jump from today’s 30%.
So what does it mean?
One thing I think it means is that we are on the verge of a new kind of mass marketing. Video marketing has been around for a few good years – about 5. But it is slowly picking up speed. We’re almost at the apex of video marketing as a mass marketing tool, about where article marketing was in 2003.
I’m not sure the 90% prediction is accurate or not, but let’s say that it’s partially accurate. Let’s say that by 2013, 60% of all online content viewed will be video content. That’s a lot of content. And it’s likely that the lion’s share of that – probably 80% – will be on YouTube. YouTube could then very well be rivaling Facebook and Google for traffic.
But will it be a good marketing vehicle?
I believe it already is, but I also believe the opportunities are about to get better. You’d better brace yourself for video marketing because it’s coming and when it hits the big time the world of online marketing just won’t be the same.