If you are a local small business and think that you don’t need an e-mail marketing list because your customers come to you and you do business in the real, physical world – think again. You need an e-mail list. And it’s relatively easy to build one.
Since you have a brick and mortar store and you do business locally at a physical location, you have a built in audience for a list. Just capture it.
The first step is to ask for it at the point of sale. You can do that with a database system through your check out system or by having customers sign a sheet of paper on your counter. But you also want to take that all-important extra step of building a website.
Let’s face it, people shop online. And for most things these days they are likely to shop there first. Wouldn’t it be great if they found your website before they found your physical store? And when they do, make sure they find your e-mail opt-in form in a prominent location on your website. Chance are, most people will sign up for your e-mail list before they even visit your store.
Next, do some marketing online. You’d be surprised how many people you can drive to your website and to sign up for your e-mail marketing list with social media and pay per click campaigns. Even on the local level. You can connect with potential customers through Facebook, YouTube and Twitter and reach thousands in a matter of weeks.
So what are you waiting for? Build your local opt-in e-mail list the smart way. Right from your store location.