One of the most important things you will ever do as a small business website owner is play the traffic game. It’s not really a game, but the idea is to drive traffic to your website. So how do you do that?
First, you should understand that it’s about more than just search engine optimization. Yes, search engines are one way to get traffic and it’s an important way, but it’s not the only way. You need to learn how to drive traffic to your website without the search engines.
There are online traffic generation sources and off line traffic generation sources. You should use them both, especially if you are a small business operating locally. The following list represents some ways you can drive traffic to your small business website:
- Social media (Facebook, Twitter, etc.)
- Pay per click advertising
- Display advertising on related websites
- Video marketing
- Link building
- Billboards in your community
- Local Meetups
- Host or sponsor an event in your town
- Radio or TV advertising
- Press releases
This is just a small list, but as you can see there are some traditional marketing methods mentioned. You should incorporate those into your overall marketing plan. Just because you are doing business online or engaging in Internet marketing doesn’t mean that you should abandon the traditional methods of marketing that work. Many businesses succeed in driving traffic to their websites through TV and radio. You can too.
Have you tried a certain method of driving traffic to your site that worked? Share with us what you’ve tried successfully.