When creating a social media profile it’s important to remember two things:
OK, I’m not sure that “essentiality” is a word, but I think you understand what I mean. Your social media profiles should consist only of the most essential information. You don’t need a complete bio.
In some cases, as with Twitter, you have a very limited space to include any information at all. You have 140 characters. Most social media sites give you a little more than that, but they are almost always short. So you want to be brief.
So what is essential?
Of course, you need your name – that’s usually a given. And your website address. Beyond that, use what we call “an elevator speech”. It’s a short statement you can say in an elevator if you get caught with a fellow passenger and are asked, “What do you do?” You should be able to say it in 30 seconds.
Online, that equates to about two sentences. Three max.
Choose your words carefully, only give the most essential information for letting people know what you do and how you can solve their problems, meet their needs. Beyond that, just get them to your website.