Several leading Internet marketers got together and took a survey on the most important local search ranking factors. If you haven’t seen the survey then I highly recommend that you check it out. But I’ll give you the highlights anyway.
The poll covers 69 criteria and some of them are negative criteria. While none of the marketers selected to respond to the survey agree on all the points, I think it’s important to understand that 32 people discussing 69 criteria and ranking them according to what they believe is most and least important should give us a better overall view of what is truly important. There is a point system that shows which criteria were selected the highest most often so I wouldn’t discount the results at all.
Here are a few interesting points to bring out:
- The most important factors for local search by the majority of the marketers are claiming your Google Place page, off-page listing criteria, customer reviews and on-page criteria;
- The most positive factors include claiming your Google Place page, your business address is in the city where a search is conducted and selection of proper categories for your Place page;
- The most harmful factors are multiple Place pages with the same phone number, not showing your address on your Place page, multiple Place pages with the same address and listing a P.O. box on your website with no physical address;
I think the consensus is that claiming your Place page is the one of the most important things you can do for local search. I’d certainly agree that it is one of the most important things. If you haven’t done it yet then I’d suggest you hop to it and do it immediately.