co Why Selling Links Is Dangerous (And Safe Alternatives) |

I got an e-mail solicitation a day or so ago from someone wanting to buy a link from this blog. There were several things wrong with the request, but I’m just going to mention two of them.

  1. No. 1, the company requesting the link was a commercial cleaning company. Since I don’t write a commercial cleaning blog I couldn’t see any way for the link, in the form of a blog post, to benefit the company, me or my blog readers. It just wouldn’t have made sense.
  2. Besides relevance, selling a link on a blog is dangerous business, especially if the link is not related to your content. It will stick out like a sore thumb and likely will be detected as a sold link. That would surely result in my blog getting de-listed in Google.

But the link request did get me thinking and I think I’ve figure out a safer alternative. Even two safer alternatives.

Safe alternative #1 – Squidoo is a website where anyone can open an account for free and start posting web pages around a single topic. I consider this a safe link selling alternative because you can set up an account at Squidoo and make as many lenses as you want on any number of topics. You can then sell links to people in those niche topics and those links will be relevant links from a high PR site. Plus, there’s no way for the search engines to know those links are paid for links if you don’t associate the lenses with any web properties you own.

Safe alternative #2 – Start a Blogspot blog on your topic and write a few blog posts, linking to your web properties. Blogspot is another high PR website and your blog will be relevant to your topic and provide relevant links. But you don’t want too many so just write a few blog posts and then leave it.

I don’t recommend selling links and I haven’t tried either of these two methods, but I don’t think your websites would be injured if you got caught selling links in this manner. You could effectively sell links without being penalized because the links you sell would not be associated with any web properties you own.