Google doesn’t usually go public with its search algorithm changes. Search marketers usually have to guess what they mean. And there are so many of them that trying to keep up with them all is a bit of a nightmare. However, Google has confirmed a recent update, which is being called Mayday.
SEO is not a zero sum game; however, some algorithm changes can seem to be that way. If I’m reading this correctly, large sites that aren’t reaching their full potential will get a boost under this change. That means other sites will have to fall – at least where long tail search phrases are concerned.
So my question to you is: Have you noticed any changes in search rankings in the last month? If so then it means one of two things:
- Your site is a large site that hasn’t done well in the optimization arena and so isn’t getting the attention that Google believes it deserves; in this case, you’ll see a boost in your search rankings.
- Or, maybe your site is a large site that has a good handle on SEO and you really need no help getting rankings; you might have seen some slippage in the rankings for certain long tail keyword phrases. If that’s you then depending on how many competitors got Google’s help, you could still be within the neighborhood for those keyword terms.
Now, do you see yourself in there?
I’d really like to know how many small businesses have been affected, either positively or negatively, by this change. Sound off, please.