You’d had to have been hiding under a rock for the past year not to have heard the noise about Facebook’s privacy policies. Well, today some really big news broke. Facebook is revamping its policies.
- One click blocking of third party websites
- One click application blocking
- Simpler options on who can view your personal data
These should be welcome changes for most users, but from a business perspective, it could make marketing somewhat more challenging. However, it shouldn’t impede your marketing efforts completely. If you communicate with your customers while they are in your store then you can get them to trust you better and then they should allow your applications to interact with their Facebook profiles. Just be careful how you use their personal data.