I’ve talked about both SEO and reputation management numerous times on this blog, and a few times I’ve even combined the two. That’s why it is particularly gratifying when a magazine of the caliber of Search Marketing Standard agrees with me.
Exaggerations, lies, and malicious spin are all legitimate to the SERPs and it can take a comprehensive SEO strategy to combat them. Setting up corporate blogs, micro-sites, customer complaint forums, corporate social profiles, and sister sites are just a few ways to help control the top listings for a company’s branded terms in the SERPs. Properly optimizing a portfolio of web properties can help push down the fraudulent and irreconcilable pages that can bring a company to its knees.
The surest way to combat negative SEO campaigns against you is to go on the offensive with a multiple Web property strategy. No longer is wise to simply rely on a single website for all of your SEO and reputation management needs. But note that multiple properties does not necessarily mean that you have to own them all. You can use other sites that you do not own, for instance:
- Social networking sites like Twitter and Facebook
- Blogspot and WordPress.com
- Associated Content and Helium-type sites
- Squidoo and HubPages
- Guest blogging on sites within the same niche
- Article directories
- YouTube and other video marketing websites
- Social bookmarking sites like Digg and StumbleUpon
- Podcast directories
- Press release websites like PRWeb
The list could go on.
When it comes to SEO and reputation management, there are often multiple ways to approach an objective. More often than not you should employ a variety of methods simultaneously, or subsequently. Diversification is key to online marketing. It always has been.