It’s no secret that nowhere near as many people use Twitter as use Facebook. But in terms of awareness, WebProNews reports that there are as many Americans who are aware of Twitter as there aware of Facebook.
This is good news for online marketers. It means that people know the platform is there. So even though you have a Twitter account and many of the people you’d like to do business with don’t, it doesn’t mean that at some point they won’t. People do follow big companies, and small companies too, on social media sites. Besides, Twitter also uses RSS feeds so you may be getting followed anyway.
When it comes to Twitter as a marketing tool, don’t write it off. There’s still plenty of hope.