Yellowbook has been a standard for local advertising since the early 20th century. Ever since the telephone became an important business tool there was a need for a directory of local businesses so that consumers could look up the businesses by category that they wanted to patronize. It is a system that has worked for many years.
The Internet, of course, has taken local business advertising to a brand new level and Yellowbook is at the forefront of that as well. For a few years niw, their website has been a great online source for consumers. Now, there is one more reason to join Yellowbook – the iPad.
Yes, the iPad. And in case you haven’t noticed, it’s been all the rage since Apple introduced it just a few days ago.
So what does the iPad have to do with Yellowbook? Easy. Yellowbook now has an iPad app, which means that consumers looking for businesses in your local area can search and find the businesses they want to patronize right from the palm of their hand.
The iPad is the latest technology that puts the power of the Internet and personal computing into the palm of your hands. Already, millions of people have purchased one and that means a whole new market for your to reach for your local business. If you were driving around town looking for a place to eat lunch would you stop and pull out your laptop, reach for your mobile phone or grab your iPad? Most people would reach for the iPad.
I think the age of mobile has fully arrived. It may not be as ubiquitous as YouTube, but the day is coming. Start planning for it now. Yellowbook is a good first step.