Search Marketing Standard published an article suggesting that website owners might update their content. I was delighted to see that one of the ways to do is to rewrite it so that it follows semantic language rules. Here’s what it said, specifically:
Google has been feathering in synonyms for some time now, but it has stepped up its schedule over the past few months. We have noticed several cases where sites with synonymous phrases have worked their way into SERPs where they would not otherwise have the SEO credentials. When you rewrite your content, make sure you consider all the related words and phrases that could potentially sell your product.
I would say that for about five years now Google has been playing around with some kind of semantic language indexing. Yes, during that time they have gotten better at it so you are going to see more websites getting ranked for their synonymous phrases and for using synonymous phrases. That’s a good thing.
If you’ve notice that your website content has fallen in the rankings then it may mean that it’s time for an overhaul. Rewrite your content to fit the modern web and see if that gives it a boost.