Since we’ve heard news about the economic recession businesses have been reluctant to advertise too much and paid search has particularly taken a hit. But SearchIgnite reports that paid search is up 11%.
Another interesting tidbit is that Bing grew 22%. That really shouldn’t be surprising when you consider that the same sector is driving both numbers. Retail. I guess people are buying again.
I think what this really means is that consumer confidence is back and advertisers are buying it. If advertisers are ready to invest in their economic future and consumers are ready to buy then it’s time to get back on the paid search bandwagon. It’s time to get back on the marketing bandwagon. It’s time for small business owners to start investing in themselves again. Are you ready?