If you’ve got a website that you know is doing well, but you think could be doing better, is it time to conduct a site redesign? Is it ever OK to redesign a website when it’s doing well or should you redesign your site only when things are not going so well?
It might come as a shock to you but I do believe that a site that is doing well in the search engines and that is making money can sometimes and often should undergo a redesign. Not every time, but some times. So the question is, When should that call be made? Furthermore, who should make it?
If you are a small business owner then you are responsible for everything that happens in your business, online and off line. That means you have a vested interest in what happens in every aspect of your business, including the website.
You know it’s time for a redesign when there are certain aspects of your website that are measurably doing well and when there are certain aspects that are below par. The idea behind the redesign is to capitalize on those things that are going well and to improve the weaker areas. A redesign can sometimes make a profitable site even more more profitable, but you have to make sure that you don’t take it backwards. That’s why it is very important that you measure results you get from your website long before you attempt a redesign and that you only redesign the site when you’ve gathered enough information to warrant the best decision.
It’s a big move to redesign a website, especially one that is making money. Don’t make it lightly.