If you’ve never heard of Episodic, don’t worry. I hadn’t either. But Google recently purchased the company, which provides online video creation and monetization services.
Was that a whoop-tee-do moment, or what?
For some of you, I imagine that it would be. We’ve got YouTube. Why do we need Episodic?
Well, it’s true. YouTube does have more visitors. It probably has more visitors that Episodic ever will. But there are some possibilities with video monetization products. YouTube has them too, I know. But it can be done better.
Now I don’t know anything about how Episodic goes about the monetization of video. I have no basis of comparison between the Episodic and YouTube services. But I do know that Google owns both services. So the question that begs to be asked, in my mind, is this – will the two be integrated?
Episodic has suspended all new account signups, though their blog does say the service will continue unabated for current users. The comment on the blog about online video still being young is an understatement (though I wouldn’t agree, it’s 15 years old). While online video technology may be 15 years old, online video as a serious undertaking is only about 5 years old.
But let’s not digress. The question is, Will Episodic – with Google’s help – spark a revolution in the way that online video is monetized, or do you think it will simply fizzle out? Speak your piece.