co Your Customers Search Online, Buy Locally |

According to the Kelsey Group, 97% of consumers research products and services online. Here’s the break down (as presented by Matt McGee):

  • 90% use search engines
  • 48% use Internet Yellow Pages
  • 42% use comparison shopping sites
  • 24% use vertical sites

And I love the conclusion Matt draws later:

That speaks to the importance of being visible on a number of channels — your own site, your blog, Google Maps, Citysearch, important industry sites, and so forth. Diversity of presence makes a big difference.

This is not only important now, but it will become more important in the future. Don’t let organic SEO be your only targeted marketing. Pursue other avenues as well. If searchers find you through a Google search then find you again in the online yellow pages then on two or three social networks and finally are recommended by a friend, chances are they’ll do business with you if you have what they need – and if you are local.