I just finished Twist Image President Mitch Joel’s Six Pixels of Separation, aptly subtitled, “Everyone is Connected. Connect Your Business to Everyone.”
The title is a clever twist on the “six degrees of Kevin Bacon” theory that we are all connected to each other through 6 or less people we know. In a time where you are now much more likely to discover your most important business connections on LinkedIn than not, the title expresses a fact: we truly are all connected.
Throughout the book, Mitch makes the case for using social media as a strategic business tool, and he offers great examples of how business owners from a variety of industries are doing just that.
My favorite part of the book is where he addresses mobile marketing and gives us a glimpse of some amazing examples of what’s coming just around the corner for small and mid-size business owners, through the new geo-location enabled applications coming out, and much more.
For anyone who wants a very readable book about why social media is so critical, how you’re going to participate (one way or another) and for a glimpse into the future of where all this “connectedness” is taking us, I highly recommend it!
Full disclosure: I received Six Pixels of Separation free from Hachette Book Group as a review copy. Even if I’d paid for the book, my thoughts would be the same – it’s a great book that is bound to open your eyes to how we really are all connected, and what that means from a business standpoint.
The great news is – you can get a free copy of this book for yourself, too! Hachette Book Group has made 3 copies of this book available to me to offer to my loyal readers. To let me know whether you’re interested, head on over to my Facebook Business Page and become a fan anytime between now and March 15th. Everyone who becomes a fan of my page during that time will be entered into a drawing for one of the 3 free copies.
So, don’t delay – head over to my Facebook Business Page, become a fan and then cross your fingers.
The lucky winners will be announced on March 16th here on the blog, and books will be shipped to the winners directly from Hachette Book Group.