Far be it from me to argue a point with an industry leader like Pace Lattin, but is Conan O’Brien really the innovator he is suggesting here?
I mean, other famous personalities have achieved a level of success with social media long before Conan: Congressman Ron Paul, President Barack Obama, Oprah Winfrey, Ashton Kutcher, just to name a few. True, Conan’s audience is younger and more Web-savvy than Jay Leno’s, but it wasn’t exactly a social media breakthrough for the entertainment industry.
That said, I do believe Conan’s viral buzz following the Jay Leno-NBC fiasco illustrates the power of social media incredibly well. I’m not buying that it was a planned effort, although it could have been. But whether planned or a grassroots spontaneous outpouring, one thing is clear. Social media has a kind of power than TV can only dream of. How are you going to tap into that for your business?