If you are new to Internet marketing you might have an incomplete view of content. You may have some questions, like “What is it?” and “Why does it matter?”
Well, first, content is anything you put on your website. It not only includes the writing, which is very important, but the graphics, videos, any audio files you include, widgets and anything else you put on your website that will allow your visitors to interact with your website. If that explanation doesn’t answer the second question – “Why does content matter?” – then you probably aren’t ready for Internet marketing.
Nevertheless, I’ll try to explain. Content matters because it is the most important asset you have as a company trying to market online. The most important thing about content is deciding what content is most important for your marketing and online branding purposes. If you get it right there then you’ve won most of the battle.