If you’ve been on the Web since the beginning then you likely remember a lot about Yahoo!’s history. You know how it started as a Web directory and was one of the first really prominent websites that allowed users to find websites they like. Google founders Larry Page and Sergey Brin tried to sell Yahoo! their back link technology, called BackRub back then, but Yahoo! refused to buy it. So Page and Brin started Google instead.
Yahoo! was late to the search game, but purchased important technology including Alta Vista, Overture and others, that would get them into the search engine game early in the 21st century. The company branched out into other areas as well.
But, as you know, Yahoo! just couldn’t keep up with Google. Then they started experiencing internal problems. Since the new CEO, Carol Bartz, has taken the helm, Yahoo! has been selling assets left and right. And they accepted an offer from Microsoft to enter an agreement that many people think is going to be bad for consumers. One of those people is Michael Martinez.
Martinez sounds a rather grim death knell for Yahoo! I tend to agree. I think this could be the beginning of the end for Yahoo! The question is, if he’s right then what does that really mean for small businesses who want to make the most of their online marketing efforts?