For three days now all we’ve heard about is Google Buzz. That is, if you are keeping an eye on social media, search engines and all the industry news. If so, that’s probably all you’ve heard about. But it seems that someone has shot the Buzz.
Unfortunately, that someone was Google and the shot was in the foot.
Here’s a lesson on new product/service roll out. Make sure that you give your users a choice. Don’t assume that they are going to like the product or service because it’s got a cool feature that you enjoy. In Google Buzz’s case, the cool feature turned out to be a big privacy issue for many users. That’s not a good way to start a relationship.
To me, Google Buzz doesn’t look as interesting as Facebook or Twitter. It makes you wonder what they were thinking.